On Thursday morning, Paeroa’s famous L&P bottle was barely visible among the fog.
It has been covered with an undercoat of white ahead of it receiving a fresh paint job and protection from a graffiti guard.
The bottle is owned by Hauraki District Council, but the L&P branding is owned by the Coke a Cola Europacific Partnership company (CCEP).
A council spokesperson said CCEP takes responsibility for maintaining the bottle, and have organised their promotional company to manage the preparation and repainting of the bottle.
“It is at no cost to our ratepayers,” she said.
“With this window of clear weather, they’ve made a good start and as it’s not peak summer season, will not impact on the visitor experience to Paeroa for too long.
“It’s great to see this quintessential provincial Kiwi icon and one of New Zealand’s most readily identifiable brands getting a well-deserved make over. It’s done Paeroa proud over the years.”