ADVERTORIAL
From humble beginnings to leading the way in the furniture/retail industry, our family business at Superprice Furniture is a story of ambition and growth.
Reflecting on our journey, it’s heart-warming to see how far we have come.
Going down memory lane and our journey so far…
Kamal started the business with just three lounge suites from his garage until he found a store in the right location.
Initially, only a few suppliers wanted to do business, however, now he has partners from all over New Zealand and overseas eager to collaborate.
Superprice Furniture specialises and promotes New Zealand made lounge suites, mattresses, furniture from Coastwood, Sofa Factory and Majestic.
There is also an incredible selection of furniture and décor pieces sourced from leading suppliers like Furniture By Designs, Debonnaire, Rembrandt, French Country and more.
Kamal finds this rewarding and reinforces his belief in hard work.
You promote your business as a family business, who is working beside you?
Kamal believes he couldn’t have achieved everything alone.
Initially in a partnership, he now relies solely on family members, each with their own expertise and strengths, which has helped him bring his business to the envisioned level.
Kamal’s bed store is managed by his brother-in-law, Sanket, who specialises in retail and information technology, handling logistics and website management.
Kamal’s sister-in-law, Sriz, is an ex-seafarer who switched to a career in interior decor and design.
Her creative mind and experiences have helped us elevate the merchandising of all our stores and assist our clients to elevate their spaces. She sources the unique decor pieces and furniture and helps us in our day to day business operations. Diamond, Kamal’s cousin, successfully runs and manages the Whitianga store.
What do you think your customers are looking for and what’s popular?
We prioritize understanding our customers’ needs, turning many into loyal repeat customers.
Our local community’s overwhelming support and word-of-mouth recommendations from satisfied customers have brought others from far and wide to shop with us.
Our adjustable beds, customised size lounge suites and more do really well in our Thames Stores, while our décor pieces and designer and contemporary furniture does really well in Whitianga stores.
Both areas have different demographics and tastes and we do our best to understand and cater accordingly.
What’s next for Superprice?
At Team Superprice, we understand the importance of family and the impact of coming together.
We often get clients living alone or with family living far or overseas, or not sure how they could make best use of their spaces – that’s why we’re thrilled to announce our expansion to offer personalized home visits, ensuring you find the perfect furniture and decor.
In addition, we’re revamping our website for seamless nationwide access, making it easier than ever to bring comfort and style into your home.
– SPF Furniture Thames 513 Pollen St, Thames, Ph 07 211 6954
– SPF Bed Shop 543 Pollen St, Thames Ph 07 211 9307
– SPF Furniture Whitiganga 33 Albert St, Whitianga, Ph 07 280 0367
– Supplied by Superprice Furniture
